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Aurora: deep toothpaste security new coup - securitytraceability

Time：2015-08-18 Source：

Is now an array of toothpaste on the market, more and more the efficacy of toothpaste, toothpaste as activities of daily living, every day will be used, people can according to their own needs, according to the effectiveness or to taste to choose, but now is the small daily necessities, also appeared in the fake and shoddy products, bring trouble to people's life.

According to the first half of 2015 China's oral care industry association data show that China's toothpaste business product sales revenue has reached 18120000000 yuan, the total profit of 3100000000 and the rate of 30% per year. In the case of such a huge market profits, how consumers in the market regulation, there is a legal jurisdiction of the case to do a good job of the identification of the authenticity of toothpaste?

Now on the market a lot of toothpaste are already used in the anti-counterfeiting technology products, the most used is laser packaging film, directly to the information and anti-counterfeit labels printed on the packaging, form an integrated anti-counterfeit packaging, now anti-counterfeiting technology leap development, not just simple anti-counterfeiting function, can trace to the source, the good fake preventing effect, consumers are also more at ease. Users scan the two-dimensional code, you can query the information from the production to the circulation of toothpaste, determine the authenticity of the toothpaste, mobile communication tools are now used, the user through the form of sweeping two-dimensional code to scan it is also simple and convenient.

Now anti-counterfeiting is not just anti counterfeiting, it can also help companies to promote brand image, set up the activities and so on, increase the use of security products.


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