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Deep Aurora: stop the daily chemical industry of fake and shoddy products of a coup

Time：2015-08-28 Source：

Day hang.png is now a market competition, and according to the data show that in recent years, the major domestic enterprises, there is a trend of decline in growth, the number of domestic cosmetics production enterprises, but the market share is less than 20%. The domestic cosmetics market is relatively fragmented, concentration is not high, more than 1% share of the brand is the market is more common brands, domestic brands in the field of high-end cosmetics is difficult to compete with foreign brands. In order to restore the decline, major companies have developed different operation strategies, Jahwa represent some of the leading enterprises, with "Internet + tuyere, actively expand the business channels, to strengthen the control of terminal, utilizing online interactive mode is activated by the traditional channels, to achieve the rapid development of business.

Day to enter the electricity suppliers, the first face is the challenge of fake and shoddy products, 20 consumer rights agency recently jointly released the consumer behavior survey report shows that consumers buy skin care products more and more diverse channels, 42.83% of consumers will buy skin care products, but online shopping skin care products, as high as 74.82% of consumers are worried about buying fake skin care products. So companies to expand online channels, to do a good job security, increase consumer confidence.

Deep aurora in daily chemical industry, launched security solutions, using special carrying data information anti-counterfeit labels or anti-counterfeiting packaging film, a product of a label, in production phase for product affixed a verifiable exclusive label, anti fake and can not only monitor product raw materials, production, warehousing, logistics, sales information, can also eliminate fake and shoddy products from the root.


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