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Aurora: how deep the liquor industry Cuanhuo?

Time：2015-07-24 Source：

As we all know, the profit is very high, some people have said that the counterfeit banknotes are not as good as a bottle of liquor, liquor as a high profit product, which has a lot of unscrupulous businessmen to fake, and some use of the difference between the channels to obtain profits, but these are not good for the production of a phenomenon. First of all, fake and inferior products will directly lead to the market to be carved up, the decline in interest, then the brand image is damaged, these are greatly detrimental to the company, especially the brand image is damaged, it is possible to make up for a long time and effort to do. Secondly, falsifying, agents or distributors to low-cost regions of the price takes the goods, and go to sales in the area he was responsible for, so earns higher profits, thus reducing the interests of the company, but also harm the interests of other dealers, also disrupted the market order, allow manufacturers to bad management, get the figures are misleading, effect of strategic deployment, so security in addition to the traditional sense of security, but also trace to the source, prevent channeling, make the company more clear understanding of the different market demand, make correct decisions.

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